Basics of media writing: a strategic approach

Item — Volume: Archives LD1017 .C8182 2018 K84

Identifier: 160 - 03 - 01 - LD1017 .C8182 2018 K84

Staff Only

Scope and Contents

Both Kuehn and Lingwall are Clarion University faculty.

Publisher: Thousand Oaks, California; CQ Press, an Imprint of SAGE Publications, Inc., 2018

Description: xxxi; 534 pages; 24 cm.

Notes: Includes bibliographical references and index.

Chapters:

You as a writer

Media writing professions and strategies

Media writing style and language conventions

Reporting and interviewing

Hard news and feature writing

Electronic news writing: radio and television

Copy editing

Media law and ethics

Writing for social media

Web copywriting

Persuasive writing

Public relations

Advertising

Business communication

Appendices